Archive for November, 2009

‘happy birthday matt’ sale

November 18, 2009

November 18 is matt’s birthday and you get an 18% discount if you know the secret code.


it’s: matt1118

shhh. it’s secret.

to use it you have to set up an account at checkout and then type in the code in the “promotion” box

available only 11/18/09

swrve jeans reviwed in the NY Times

November 17, 2009

NY Times reviews swrve jeans

the NY Times online has just published a review of various work-friendly cycling pants, including our jeans. we expect this piece to run in the print edition on Thursday November 19, 2009 in the Style section. Mr. Tain of Los Angeles tested out the selections and his comments on our jeans are below.

SWRVE MEN’S Indigo JEANS $100, Mr. Tain said the Swrve jeans were “simple” and the fit loose enough that he did not notice wearing them, “which was a good thing.” The pants had a low waist in front, to protect the rider’s gut from his belt buckle, and a higher waist in back, to protect his dignity. The jeans had a reflective strip on the inside right leg. Mr. Tain said that they were appropriate for him at work and that the fabric was light enough to wear on most warm days in Los Angeles.

find original post here:


November 13, 2009

welcome to the new swrve blog.

we’ll post sporadically, but we’ll be posting secret sales (one coming up November 18), and other fun stuff here.


ewan mcgregor

November 13, 2009

ewan mcgregor decked out in swrve jeans and windbreaker

this came to our attention so it seemed like a good thing to get this thing started.

yeah, that’s ewan mcgregor, obi wen kenobi, decked out in swrve.