swrve jeans reviwed in the NY Times

NY Times reviews swrve jeans

the NY Times online has just published a review of various work-friendly cycling pants, including our jeans. we expect this piece to run in the print edition on Thursday November 19, 2009 in the Style section. Mr. Tain of Los Angeles tested out the selections and his comments on our jeans are below.

SWRVE MEN’S Indigo JEANS $100, swrvestore.com Mr. Tain said the Swrve jeans were “simple” and the fit loose enough that he did not notice wearing them, “which was a good thing.” The pants had a low waist in front, to protect the rider’s gut from his belt buckle, and a higher waist in back, to protect his dignity. The jeans had a reflective strip on the inside right leg. Mr. Tain said that they were appropriate for him at work and that the fabric was light enough to wear on most warm days in Los Angeles.

find original post here: http://www.nytimes.com/slideshow/2009/11/16/fashion/20091117-physical-slideshow_3.html

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