Archive for May, 2010

Barneys jeans are on their way

May 6, 2010

still can’t quite believe it’s true, but they were picked up today so i guess it must be so.

check out website in the coming days to get your own before they are available at a Barney’s COOP near you

fixed gear Paris-Roubaix!

May 5, 2010

the 8 riders who battled Paris-Roubaix on their fixies

On April 10, 2010 Pedro (second from left) and 7 other riders took on the cobblestones of Paris-Roubaix on their fixies.

Pedro was kitted out in swrve jeans and baselayer, and as he says:

…your jeans and baselayer have also made history.
I was the fist guy to complete the 270 kms with a swrve jeans. and you know what? they passed the test! 😉

we commend these crazy blokes for their epic ride.

check out more photos at